THE WORLD’S MOST POPULAR BEER
The original crisp sensation.
The experimentation of different brewing techniques with yeast in the 1800’s led to a variety of different tasting outcomes. Bottom fermenting the yeast and storing it for prolonged periods of time in colder regions resulted in a richer colour and cleaner, crisper taste in contrast to ales which are top fermented creating a paler colour and bitter taste.
With the global expansion of bottom fermenting the yeast, different types of lagers were becoming more prominent as different core ingredients were being trialled. This gradually led to a surge in the 19th century of lagers taking over the market with a more crisp, clean ingredient driven sensation.
Superior in today’s beer market.
In an ever changing society, consumer’s tastes and demands constantly change. Whether it’s locally or globally, beer companies have to ensure their product stands out.
The variety of different lagers available has allowed for dominance within the beer market with over 80% of breweries adopting lager styled beers. With more traditional malt forward styles dominating the global market, Plsners and Helles tend to stand strong within the Australian market.