Since it started in 2016, the GABS Hottest 100 Kiwi Craft Beer people’s choice poll has revealed the consumer trends and breweries shaping the New Zealand craft beer landscape.
Each year, craft beer loving consumers are asked to select, in order of preference, their five favourite craft beers of the year. Sounds like it should be a simple process right? Well when you have almost 1,000 beers from across New Zealand to choose from it can be an agonising and challenging task.
Now considered one of the biggest polls of its type in the world, the campaign makes conversations about craft beer the topic of the day. With an average of 40% of the NZ list rotating each year, it introduces new craft consumers on to products they may never have been exposed to before.
Your challenge ? Expand your taste buds as you look out for a GABS Hottest 100 symbol and try all the beers on the list.
Join us for the celebration on Saturday 10th February! Why not pick up a selection of beers from the 2023 list and host your own countdown party. Download and print out our posters then follow along live as we count down from 100 to 1.View